JONATHAN HOFFBERG - PRINICIPAL - F360UX

Jonathan Hoffberg is a product and innovation leader with over thirty years of experience designing and shipping entertainment software and content. He started his career in audio post production for new media at Lucasfilm. He went on to design systems for syncing audio to picture, both for digital audio workstations and for interactive environments. He was part of the delegation that got Dolby Digital included in the Sony PlayStation. Over the course of his career, he’s frequently straddled the borders between creating content and technology, but always in the service of inspiration and empowerment.

Most recently he lead Product for Provarity, a SaaS startup where he designed and product managed the launch of their sales enablement service. He has delivered groundbreaking designs for startups and Fortune 500 Cos, including GE, Accenture, Deloitte, Adobe, Schwab, StubHub/eBay, Roche Diagnostics, and New Media Broadcasting Company. He led the experience design for the replatforming of the Next-Day Market console for pricing US electricity futures, as well as for GE Healthcare’s AI Radiology Suite.

Jonathan has a B.A. in Political Economics from UC Berkeley. In his spare time he writes and records songs. He’s looking forward to publishing them on the blockchain.

Areas of interest include: Clean Energy, Climate Tech, NFTs, AI, IOT, & Healthcare.

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